In
today's ever-changing environment, there are thousands of newspapers,
cable systems, radio stations, yellow page directories and an
endless number of Internet advertising opportunities within the
United States, the need for a systematic approach to planning
and placing your advertising is essential. The dedicated team
of professionals at ITM brings to your business a vast amount
of experience and knowledge in media options. We have access
to an extensive library of demographic, psychographic, cartographic,
and other industry specific data that we utilize in providing
cost-effective and successful advertising placement options to
your company. We tailor our research to your firm's sales goals,
competitive factors, marketing approach, and budget allowances.
Market
Analysis
-
Identify
Market Area
-
Statistical
Mapping Reports of Area
-
Demographic
& Psychographic Data for Area
-
Determine
Necessary Directories
-
Analyze
Usage & Traffic Data
-
Identify
Appropriate Headings/Stations
-
Identify Competitor Presence
-
Determine
Appropriate Ad Sizes/Spots
For
instance, by examining the following information for each appropriate
market area, ITM ensures that your advertising dollars target
the most effective reach possible.
-
Consumer
Expenditures
-
Food
Expenditures
-
Housing
Expenditures
-
Automotive
Expenditures
-
Industry
Makeup
-
Population
-
Age
Distribution
-
Household
Income
-
Household
Ethnic Distribution
-
Household Ownership
-
Size
of Households
-
Households With/Without Children
-
Age
of Homes
-
Automobile
Availability
-
Educational
Accomplishment
-
Values and Lifestyles of Population
